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Top Tips From 2018 Membership Hacks

Associations Now

In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources while delivering value to members all year long. Here are some of our favorites from 2018. But before we bid adieu to 2018, it’s worth circling back to a few of this year’s many smart Membership Hacks.

Tips 98
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AMS vs. CRM: Integrating Strategy and Software

Protech

A s Wes Trochlil of Effective Database Management points out , “CRM is not a functionality or a technology; it is a strategy and philosophy. T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia.

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5 Marketing Automation Features You Need to Start Using Today

Higher Logic

Energize your marketing automation strategy with these features. For example, if you’re using retargeting and a member visits your membership renewal page and leaves, an ad for membership could appear in their social media feed later that day. Social media integration. Web tracking.

Marketing 205
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Association Brain Food Weekly: 11.30.18

Reid All About it

Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference. Are closed (and secret) Facebook groups the future of social media? 2018 has been a year of innovation and evolution, especially in the world of event technology, but have these new advancements proven effective for live experiences?

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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

Your future success is dependent upon building effective relationships across generational lines, so if you want to know how to attract and retain younger members (or employees), ask yourself: Am I doing what younger generations actually want , or just what I think they want? If it’s the latter, it’s time to reshape your strategy.

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Use a Content Calendar to Engage Members in 2019

Associations Now

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. And it seems to me that this is a strategy that membership teams can adapt to shape future member engagements. What does it look like and how do you use it?

Content 105
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Association Brain Food Weekly: 6.14.19

Reid All About it

Tue 6/18 at 1 p.m.* – Enhancing the Member Experience with Data Analytics. Learn how data analytics can help your association keep up with member expectations and deliver a more relevant experience. Find out how to optimize the member journey by getting a 360-degree view of members across all your data sources.