Higher Logic

JANUARY 31, 2019

Your future success is dependent upon building effective relationships across generational lines, so if you want to know how to attract and retain younger members (or employees), ask yourself: Am I doing what younger generations actually want , or just what I think they want? If it’s the latter, it’s time to reshape your strategy.

Communications 184

Communications millennials Tips Software 184

Reid All About it

DECEMBER 15, 2017

Make journaling one of the best things you do in 2018—14 ways to make that habit stick. Is your organization actually set up to support your strategy? Community Brands surveyed both members and association staff in the U.S. to better understand current member experiences and the technology that supports them.

Indiana 150

Indiana Technology Content Strategy 150

Delcor

DECEMBER 18, 2018

It’s clear from reading the Harvey Nash/KPMG CIO Survey 2018 that CIOs all over the world are facing the same technology challenges as association CIOs. The CIO Survey 2018 report is based on responses from nearly 4,000 IT leaders on issues like board priorities, technology strategy, and the role of the CIO. KG, Germany.

Survey 69

Survey Revenue Technology Strategy 69

Associations Now

OCTOBER 1, 2018

For example, if you’re trying to predict the success of a new conference, you can’t just look at past attendee ticket sales, apply the same strategies that it took to get there, and expect the same numbers. I consider "customized member experience" as the holy grail of association management. Engage or Bust.

Analysis 53

Analysis Price Member Experience Revenue 53

Higher Logic

OCTOBER 30, 2018

New capabilities coupled with engagement strategies have helped us gain greater insight into the needs of our customers and the community.". How can we address those needs above and beyond expectations while also implementing other ways to continually improve member experience? Megan Lueders, Chief Marketing Officer, Zenoss.

Case Study 120

Case Study Austin Products Library 120

Reid All About it

JUNE 14, 2019

Tue 6/18 at 1 p.m.* – Enhancing the Member Experience with Data Analytics. Learn how data analytics can help your association keep up with member expectations and deliver a more relevant experience. Find out how to optimize the member journey by getting a 360-degree view of members across all your data sources.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Fonteva

APRIL 19, 2019

You’ll also want to be able to create password-protected pages for members-only content such as internal resources or whitepapers. With more than 52% of all website traffic in 2018 coming from mobile, you’ll want a CMS platform with responsive website templates. Turn your ideas into strategies. Responsive design.

Strategy 40

Strategy Directory Social Media Team 40

Higher Logic

JULY 12, 2018

Energize your marketing automation strategy with these features. You’ll get a better return on investment because you be fully utilizing all of the features that you’re already paying for, and be loaded with tons more data that will help you create the personalized experience your members are lacking. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

Associations Now

JANUARY 15, 2019

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. And it seems to me that this is a strategy that membership teams can adapt to shape future member engagements. What does it look like and how do you use it?

Content 97

Content Social Media Member Engagement Team 97

Reid All About it

NOVEMBER 9, 2018

Learn what to expect from integrated learning experiences, why these solutions are so effective, essential elements for an integrated approach, common pitfalls to avoid when developing an integrated strategy, and how to measure, analyze and interpret results. Presenter: Brooke Homar, Director, Strategy & Data, Freeman.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

OCTOBER 13, 2017

One of the most fascinating technological developments is the increasing use of artificial intelligence (AI) to deliver a more meaningful and valuable customer and member experience. explains the basics of AI (and its many cousins) and shows how AI can be used to help members develop an association habit. Exciting times!

DC 150

DC Washington Content Tools 150

Associations Now

MAY 31, 2017

There’s also the crowdfunded digital magazine Republik , which will be published in German and is set to debut in January 2018. But to date, De Correspondent has one of the more successful membership models in journalism, with more than 50,000 members who pay 60 euros (about $65) a year or 6 euros (about $6.50) a month for news.

United States 70

United States Project Content Strategy 70

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Recharge your Member Experience. Member value propositions are rapidly changing from expectations to experience-driven experiences.

Chicago 38

Chicago DC Tools Content 38

Membership Marketing

DECEMBER 4, 2018

Remember it's not about what you like or respond to - it's about your members. Make members’ experience personal. The more we know about prospects and members (needs, wants, behaviors, actions), the more effectively we can acquire, engage, and retain them. Unless they're dead, never give up any former member as lost.

Marketing 45

Marketing Social Media Newsletter Survey 45

Higher Logic

NOVEMBER 29, 2018

You might be really excited to gift some fun branded swag to your members or implement gamification tactics in your community, but that doesn’t mean you should double down on that strategy or assume it will work every time. Are you treating your members like real people? How can you start? 4: Radical Self-Reliance.

San Francisco 267

San Francisco Price Guidelines Examples 267

Reid All About it

JUNE 22, 2018

Watch a live rebroadcast online event for the sessions you missed at the 2018 PCMA Education Conference. Host: PCMA Digital Experience Institute. Advancing Member Experience with Site Search and Personalization. Presenter: Dax Callner, Chief Strategy Officer, GES Events. More info/register. Wed 6/27 at 12:30 p.m.

System 30

System Charlotte Education Member Engagement 30