Reid All About it

DECEMBER 15, 2017

Aptify discusses the huge role association management systems (AMS) play in marketing to prospective members and customers and to existing members and customers. What if we didn’t have members? Marketing Charts ). Make journaling one of the best things you do in 2018—14 ways to make that habit stick.

Indiana 150

Indiana Technology Content Strategy 150

Associations Now

NOVEMBER 2, 2018

Data can be invaluable when you want to enhance the member experience, but you need a data governance plan to keep members’ information safe. Unlike profit-driven companies that rely on data to make money, associations and other nonprofits use data to advance the mission and improve the member experience.

Analysis 64

Analysis Member Experience Team Content 64

Associations Now

OCTOBER 1, 2018

For example, if you’re trying to predict the success of a new conference, you can’t just look at past attendee ticket sales, apply the same strategies that it took to get there, and expect the same numbers. I consider "customized member experience" as the holy grail of association management. Let that sink in.

Analysis 53

Analysis Price Member Experience Revenue 53

Associations Now

JANUARY 15, 2019

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. And it seems to me that this is a strategy that membership teams can adapt to shape future member engagements. Look for smart opportunities to resurface.

Content 97

Content Social Media Member Engagement Team 97

Higher Logic

OCTOBER 30, 2018

New capabilities coupled with engagement strategies have helped us gain greater insight into the needs of our customers and the community.". Megan Lueders, Chief Marketing Officer, Zenoss. How can we address those needs above and beyond expectations while also implementing other ways to continually improve member experience?

Case Study 120

Case Study Austin Products Library 120

Reid All About it

OCTOBER 13, 2017

One of the most fascinating technological developments is the increasing use of artificial intelligence (AI) to deliver a more meaningful and valuable customer and member experience. explains the basics of AI (and its many cousins) and shows how AI can be used to help members develop an association habit. Exciting times!

DC 150

DC Washington Content Tools 150

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

Reid All About it

NOVEMBER 9, 2018

– Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). The 2018 State of Marketing Automation Benchmark Report found that membership renewal campaigns are one of the top automated campaign types associations are leveraging with positive results.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

JUNE 22, 2018

Watch a live rebroadcast online event for the sessions you missed at the 2018 PCMA Education Conference. Host: PCMA Digital Experience Institute. Advancing Member Experience with Site Search and Personalization. Presenter: Dax Callner, Chief Strategy Officer, GES Events. More info/register. Wed 6/27 at 12:30 p.m.

System 30

System Charlotte Education Member Engagement 30

Membership Marketing

DECEMBER 4, 2018

One of the aspects that I very much enjoy in our survey research of membership professionals is when we ask the open ended question, “ In your own words, what are the most important or successful lessons you have learned in the area of membership marketing?” Remember it's not about what you like or respond to - it's about your members.

Marketing 45

Marketing Social Media Newsletter Survey 45

Delcor

DECEMBER 18, 2018

It’s clear from reading the Harvey Nash/KPMG CIO Survey 2018 that CIOs all over the world are facing the same technology challenges as association CIOs. The CIO Survey 2018 report is based on responses from nearly 4,000 IT leaders on issues like board priorities, technology strategy, and the role of the CIO. KG, Germany.

Survey 69

Survey Revenue Technology Strategy 69

Reid All About it

JUNE 14, 2019

Tue 6/18 at 1 p.m.* – Enhancing the Member Experience with Data Analytics. Learn how data analytics can help your association keep up with member expectations and deliver a more relevant experience. Find out how to optimize the member journey by getting a 360-degree view of members across all your data sources. *All

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Recharge your Member Experience. Tue 11/6 at 12 p.m.

Chicago 38

Chicago DC Tools Content 38

Higher Logic

NOVEMBER 29, 2018

If you’re using gamification in your online community or marketing automation to target your members and offer something to them, do it strategically. Read: Motivate Members [Intrinsic Rewards That Actually Work]. #3: Are you treating your members like real people? Do your best to eliminate the “what’s in it for me?”

San Francisco 267

San Francisco Price Guidelines Examples 267