Want to Make a Bigger Impact With Email? Send Less Often
Associations Now
SEPTEMBER 3, 2019
So says the email marketing firm GetResponse, which reports in its latest benchmarking survey a sharp decline in open rate and click-through rate when a marketer increases the number of emails it sends per week from one to two. In North America, the average email is opened by 19 percent of recipients, compared with 26.9
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