Higher Logic

MAY 29, 2020

Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Looking to personalize and target your email communications strategy to different member segments? Data : You don’t own your member data – the social media platform does.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

JANUARY 30, 2018

It also needs a long-term strategy, beta testing, content, and consistent attention to ensure members receive value. All those elements provide a great member experience, which can help increase member acquisition, retention, and revenue. That makes visual content essential for engaging your members.

Event Planning 218

Event Planning Video Project Content 218

Associations Now

DECEMBER 18, 2018

Right now, I bet most association professionals feel particularly pressed for time as we enter the final stretch of the holiday rush and set new goals and resolutions for 2019. Today, so much of the member experience is based online, either through an association’s website or an app or social media interface.

Tips 103

Tips Handbook Recruiting Recruitment 103

Associations Now

MARCH 13, 2019

So, new insights show that your strategy isn’t working. That’s OK—use it as a learning experience to further your industry. — Association Success (@assn_success) March 13, 2019. Garth Jordan writes on Association Success that it’s structured around strategy, content, acquisition, and retention. Other Links of Note.

Newsletter 49

Newsletter Content Industry Member Experience 49

MemberClicks

FEBRUARY 9, 2023

To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. Targeted marketing for your association can help you reach and connect with new members, as well as better engage your current ones. But that’s where a marketing plan can help.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

JANUARY 8, 2021

17 non-negotiable things your email newsletter needs right now. ( Case Study of EAIE 2019 Conference. In 2019, it gathered 6,200 participants in Helsinki, the capital of Finland. Joe Post, Vice President Strategy & Experience Design at Adage Technologies. Ann Handley ). 20 striking findings from 2020. *All

Las Vegas 370

Las Vegas Case Study Conference LMS 370