Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Associations Now

MARCH 1, 2019

Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A Why do Millennials and Generation Z let their association membership lapse?

Revenue 72

Revenue millennials Certificate Team 72

Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. “For 1 communication challenge for associations—more than two-thirds of respondents (70%) cited it as a “significant” challenge in 2019.”.

Communications 287

Communications Tips Content Tools 287

Reid All About it

JANUARY 25, 2019

The weekly list of free educational events and resources for the association community… Oh my god, Millennials, Gen Z, they’re here! Some quick hits before we get to the list of next week’s free webinars: More calendar talk: why your association should use a content calendar in 2019. Tim Ebner, Associations Now ).

Chicago 170

Chicago DC Content Washington 170

Associations Now

JANUARY 7, 2020

Most associations have a good set of digital tools available, but it might be time to take a look at ways you could use them better to make the member experience feel more relevant and real. Too often, O’Reilly says, sponsored content is viewed purely as a nondues revenue opportunity. How might you use TikTok to engage members?

Member Engagement 96

Member Engagement Social Media Revenue millennials 96

Reid All About it

NOVEMBER 23, 2018

MemberSuite describes a new approach to sponsorship that treats companies as revenue partners. Or, are you wondering if they’re focused on the right people, policies, talents, and tools? Some quick hits before we get to this week’s list of free webinars: 3 things research shows about engaging Millennials in your cause or association.

DC 170

DC Video Washington Strategy 170

Reid All About it

MARCH 22, 2019

Find out what defines accessibility in 2019, how accessibility impacts associations on the web, and discuss tools your association can use to stay on top of the latest trends. Hear about some compelling reasons to support a mobile strategy and tangible recommendations on how to use the app to drive non-dues revenue.

Arlington 170

Arlington DC Washington LMS 170