Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

MemberClicks

JULY 31, 2023

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Your members might not renew on time (or at all) if they don’t get an auto-renewal notice.

Membership Management 52

Membership Management Software Directory Revenue 52

MemberClicks

SEPTEMBER 20, 2023

Utilizing effective medical association software and technology benefits your organization by enabling: Automation By simplifying and streamlining your processes, your software gives you and your staff the time and energy back to invest in your association’s mission and improve your member engagement and member experience.

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

JULY 7, 2023

. – PAR Member Meet-Up: Sales Tactics that Association Teams Use to Win Email subject lines, purposeful outreach and unique follow-ups: join this PAR Member Meet-Up to learn and share how association revenue producers are managing customer engagement and guiding their clients to great investment choices. CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

OCTOBER 21, 2022

How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. This no-fluff panel discussion with membership marketing pros and practitioners will reveal how other associations are successfully using digital to build purposeful connections with members—expanding engagement and renewals.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

JULY 14, 2023

PCMA Convene recaps a Convening Leaders 2023 session led by Joe Colangelo of Bear Analytics: “ From Stats to Stories—Making Event Data Work for You.” It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. 1 CAE credit.

Education 39

Education Price Tools Technology 39

MemberClicks

FEBRUARY 9, 2023

Email marketing platform According to recent reports, email marketing is one of the top three tactics for driving membership generally, and 76% of surveyed associations said email is effective when re-engaging lapsed members. So, email marketing should be one pillar of your membership marketing plan.

Marketing 98

Marketing Strategy Tips Email Marketing 98