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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. 1 CAE credit. What Were you Thinking? More info/register. 1 CAE credit.

Revenue 256
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How Moose Became King of the Forest: 5 Tips for Recruiting

YourMembership

Membership Software Association Management Software. Associations. Management Team. But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Demographics play a key role in recruiting members. Nonprofits + Foundations.

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Association Brain Food Weekly: 6.18.21

Reid All About it

Billhighway describes the chapter self-assessment exercise used by the Associated General Contractors of America to collect data for chapter benchmarking. Jennifer Schap, Allison Whitley and Kari Messenger, Association Management Center ). Ernie Smith, Associations Now ). Quick hits. More info/register.

LMS 369
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To Boost Global Membership, Get Flexible

Associations Now

For your global members, consider flexible options, like income-adjusted pricing or low- or no-cost membership. Canada-, or Europe-centric association are not accessible to someone living in an emerging country,” says Jen Alluisi, CAE. Examples include the Optical Society of America and Regulatory Affairs Professionals Society.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside.

Revenue 53
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Association Brain Food Weekly: 7.23.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Webinar pricing/sponsorships. It has been a challenging year for association membership, with large numbers of associations reporting declines in their membership and other adverse impacts from the pandemic. 1 CAE credit.

Video 195
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From the Corner Office: Eric Wulf, International Car Wash Association

Association Adviser

This month, the Corner Office spotlight shines on Eric Wulf, CEO of the International Car Wash Association , which serves 2,000 member companies that represent more than 15,000 car washes around the world. We don’t think of ourselves as association management people. I was at an association management company previously.

America 60