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Association Brain Food: 12.8.23

Reid All About it

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Learn how to conduct a cost analysis to quantify the financial implications of dirty data. Explore practical tips and strategies to initiate your data hygiene journey. More info/register.

Strategy 272
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Association Brain Food: 12.1.23

Reid All About it

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Learn how to build an epic business case. 1 CAE credit. . 1 CAE credit. More info/register. Host: Data Analytics Network Tue 12/5 at 12 p.m. – 1 CAE credit. More info/register.

Arlington 266
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Association Brain Food: 2.10.23

Reid All About it

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Join us for a moderated discussion on defining leadership, vital skills to grow and encourage, and leading alongside others. Member recruitment.

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Association Brain Food: 10.28.22

Reid All About it

This learning mix is the backbone of cohort programs, which are so popular right now. Blended learning. Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blended learning offerings to your association’s portfolio. Maybe It’s Your Marketing.

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Association Brain Food: 10.7.22

Reid All About it

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Adult learning principles need more attention in the association community. The chief hype officer: the problem with the Chief Marketing Officer’s job description.

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Association Brain Food: 12.2.22

Reid All About it

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Tough leadership decisions. While we’re talking about “meta,” here’s an audience analysis of the metaverse community from Michael Brito at Britopian.

Tips 41