Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Learn how to conduct a cost analysis to quantify the financial implications of dirty data. Explore practical tips and strategies to initiate your data hygiene journey. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Audience avatar. More info/register.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

Reid All About it

NOVEMBER 24, 2023

Next gen marketing. Host: EventMobi Speakers: Alistair Fernandes, Event Tech Manager, EventMobi Thorben Grosser, VP of Product Marketing, EventMobi Rheanna Spence, Sales & Marketing Manager, The Meetings Space Bob Vaez, CEO & Founder, EventMobi Wed 11/29 at 12 p.m. – More info/register. 1 CMP credit. More info/register.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Associations Now

FEBRUARY 13, 2024

“Nonprofits are treading carefully, similar to their approach on digital transformation,” said Info-Tech managing partner, executive services Neil de Ridder, adding that many leaders are concerned about “funding dips, tighter budgets, program disruptions, the level of technology leadership, and concerns around organization and data privacy.”

Report 58

Report Analysis Library Technology 58

Higher Logic

JUNE 5, 2020

It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. Marketing (45%). 28% of communities have formal advocacy and member leadership programs. Every year, The Community Roundtable releases the State of Community Management Report. This year is no different.

Analysis 272

Analysis Cost eBook Report 272

Reid All About it

MAY 26, 2023

Hear about good test construction, types of exams, item analysis, the role of feedback in exam development, and test security. See examples of how this technology is revolutionizing the creation and editing of audio, writing compelling marketing copy, transcribing and summarizing meetings, and providing AI-generated feedback to learners.

Technology 195

Technology Education Arkansas Leadership 195

Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. . 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Nexus Marketing

MAY 17, 2024

Big-picture analysis How are we adapting our approach? If you haven’t yet seen one of these AI results, here’s a quick overview: In this SERP for the query “B2B marketing best practices,” Google serves an AI overview at the top of the page. Does it matter? The key takeaways What are AI Overview Results?

Content 52

Content System Analysis Resources 52

AMR Management Services

SEPTEMBER 10, 2013

AMR helps position its client-partners as the voice of the their respective industries by leveraging our expertise in policy analysis, public relations and content marketing. When a client-partner.

Industry 64

Industry Leadership Analysis Content 64

AMR Management Services

SEPTEMBER 10, 2013

AMR helps position its client-partners as the voice of the their respective industries by leveraging our expertise in policy analysis, public relations and content marketing. When a client-partner.'

Industry 64

Industry Leadership Analysis Content 64

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Hear about the importance of item analysis, the role of feedback in exam development, and the need for test security. Event apps. You’d think every attendee would use your event app, but that’s not always the case.

Metro 195

Metro Strategy Technology Marketing 195

Membersuite

MAY 25, 2021

Your leadership probably thinks the one you have is good enough, especially with all the other demands on your association’s limited budget. Think how leadership thinks: align each point of your argument to an organizational goal. The first question from leadership will be “How much will this cost?” But you know better.

Software 170

Software Leadership Project System 170

Potomac Core

OCTOBER 30, 2018

Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. Outdoor Recreation’s contribution is now regularly reported by the Bureau of Economic Analysis and the Department of Commerce. Export Development – Expanding access to overseas markets.

Industry 164

Industry Analysis Committee Team 164

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

NOVEMBER 26, 2021

Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Annie Henderson, Marketing and Communications Manager, ASBO International. Ryan Dohrn, Global Sales and Marketing Advisor. More info/register. Transactions Corp. Tue 11/30 at 12 p.m. – More info/register.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. ASAE partnered with Association Analytics to integrate all data into a consolidated architecture for analysis.

Case Study 120

Case Study Analysis System Revenue 120

AssociationChat

JUNE 7, 2022

Explore thought leadership content and solutions from experts and vendors in the association industry. Transformation is Coming in the Association Management System (AMS) Market. Industry analysis. Introducing the Association Chat Knowledge Hub. The Top 6 Reasons to Join an Association. 10 Common Myths Debunked. How-To Guides.

eBook 52

eBook Case Study Library Analysis 52

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

GrowthZone

JUNE 5, 2020

The CAE certification eligibility requirements and program materials were developed through an industry analysis survey to identify the day-to-day knowledge used by association professionals. Leadership. Marketing, Public Relations, and Communications. Follow us on social media for updates. on upcoming CAE Credit Webinars.

Certificate 137

Certificate Analysis Survey Social Media 137

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Strategist, Public Speaker, Author, PMA Nonprofit Leadership and Vista Cova Tue 4/25 at 1 p.m.

Education 195

Education Committee Recruiting Recruitment 195

Wild Apricot

DECEMBER 21, 2017

As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Analysis of territory allocation and account assignment plan. Assessment of go-to-market strategies and methodologies.

How To 362

How To Process Tools Team 362

.orgSource

OCTOBER 17, 2023

leadership soapbox here to say that a digital culture uses objective data to measure and evaluate all of its activities. In fast-moving digital markets, regular updates on the status of governance can be a compass to help the group stay on the right path and adjust to unexpected challenges. I’ll get on my Association 4.0

Committee 100

Committee Leadership Review Process 100

Association Analytics

JUNE 21, 2023

2: Your Data Is Stuck in Silos Challenge : When membership, marketing, education, and/or events teams aren’t speaking and sharing insights with one another, the whole organization loses out on opportunities. This on-demand webinar provides tips and tricks for massive data clean up, as well as maintenance throughout the year.

Team 319

Team Report Course Proposal 319

Reid All About it

MARCH 11, 2022

ASAE’s Diversity Executive Leadership Program (DELP). Presenters: Ashley Roberts, Manager, Diversity Executive Leadership Program (DELP), ASAE. Your marketing team constantly talks about the buyer’s journey. Looking Forward 2022 (Impact): Trends and Analysis. Host: Content Marketing Institute. CAE credits.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

JANUARY 24, 2020

In this one, they explain how to help struggling chapter leaders and prevent leadership crises from happening in the first place. Michael Brenner, Content Marketing Institute ). How HubSpot marketers stay creative under pressure. Liz Rumsey, CAE, Director of Information Strategy & Business Analysis, SFN. 1 CAE credit.

Arlington 359

Arlington Social Media Content DC 359

Reid All About it

JANUARY 14, 2022

. – Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Hear about the factors that lead to workplace exhaustion, isolation, and even trauma, specifically within the context of the marketing industry. Host: American Marketing Association. Host: Event Leadership Institute.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

OCTOBER 9, 2020

Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). Find out how what Sherron thinks associations need to know about marketing in today’s difficult climate and how she has elevated her personal brand to experience greater resilience and opportunity. marketing and communication professional.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Brian Zambotti, Vice President of Sales & Marketing, Digitell, Inc. Remote work models. More info/register.

San Diego 370

San Diego Price Strategy Education 370

Blue Sky eLearn

JUNE 23, 2017

Understand Your Market. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Try These On. Tracy King, MA, CAE.

Price 193

Price Certificate Revenue Course 193

Association Adviser

MARCH 18, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is a must-have marketing tool for every association. Being a marketer today is more challenging than ever for many reasons. Competitive Analysis.

Marketing 60

Marketing North Carolina How To Social Media 60

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

AUGUST 27, 2021

Learn how volunteer scenarios and training gap analysis can help your association identify the type of content you need to develop and offer to prepare chapter members for volunteering and leadership. Thought Leadership Session: Associations’ Future Strategies. Killer Paid Search Tactics That Every Marketer Needs to Know.

Tampa 200

Tampa Revenue Education Content 200