Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Marketing to Gen Z and millennials. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Higher Logic

JUNE 5, 2020

It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. Marketing (45%). 28% of communities have formal advocacy and member leadership programs. staff members. staff members. Online Community Engagement Stats. Networking (59%).

Analysis 272

Analysis Cost eBook Report 272

Associations Now

FEBRUARY 13, 2024

The Info-Tech Research Group’s study finds that many organizations have opportunities to use generative AI to bolster attendance and member engagement. Real-time analysis of feedback received should help nonprofits to change and shift services so as to meet new and emerging needs,” he said.

Report 57

Report Analysis Library Technology 57

Reid All About it

APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Audience avatar.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

NOVEMBER 24, 2023

Next gen marketing. Host: EventMobi Speakers: Alistair Fernandes, Event Tech Manager, EventMobi Thorben Grosser, VP of Product Marketing, EventMobi Rheanna Spence, Sales & Marketing Manager, The Meetings Space Bob Vaez, CEO & Founder, EventMobi Wed 11/29 at 12 p.m. – More info/register. 1 CMP credit. More info/register.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

Case Study 120

Case Study Analysis System Revenue 120

Reid All About it

MAY 26, 2023

Hear about good test construction, types of exams, item analysis, the role of feedback in exam development, and test security. Start building on our shared know-how in one of four break-out sessions focusing on: inclusive secretariats, inclusive member engagement, inclusive governance, or inclusive advocacy and outreach.

Technology 195

Technology Education Arkansas Leadership 195

Potomac Core

OCTOBER 30, 2018

Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. Outdoor Recreation’s contribution is now regularly reported by the Bureau of Economic Analysis and the Department of Commerce. Export Development – Expanding access to overseas markets.

Industry 164

Industry Analysis Committee Team 164

Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Hear how to draw the line between budget and ROI from event engagement. 1 CAE credit. . 1 CAE credit. More info/register. Host: Data Analytics Network Tue 12/5 at 12 p.m. –

Arlington 266

Arlington Technology Strategy Los Angeles 266

Membersuite

MAY 25, 2021

Your leadership probably thinks the one you have is good enough, especially with all the other demands on your association’s limited budget. Think how leadership thinks: align each point of your argument to an organizational goal. The first question from leadership will be “How much will this cost?” But you know better.

Software 170

Software Leadership Project System 170

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

MARCH 11, 2022

WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged. Member engagement. This time, he shares what conservation groups can teach associations about member engagement. ASAE’s Diversity Executive Leadership Program (DELP). CAE credits.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

NOVEMBER 26, 2021

Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Annie Henderson, Marketing and Communications Manager, ASBO International. Ryan Dohrn, Global Sales and Marketing Advisor. More info/register. Transactions Corp. Tue 11/30 at 12 p.m. – More info/register.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

DC 293

DC Washington Member Engagement Content 293

Association Analytics

JUNE 21, 2023

2: Your Data Is Stuck in Silos Challenge : When membership, marketing, education, and/or events teams aren’t speaking and sharing insights with one another, the whole organization loses out on opportunities. While each department has its own goal, ultimately everyone should be working towards keeping members happy, engaged, and present.

Team 319

Team Report Course Proposal 319

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

AUGUST 27, 2021

Learn how volunteer scenarios and training gap analysis can help your association identify the type of content you need to develop and offer to prepare chapter members for volunteering and leadership. Craft the Perfect Member Journey to Keep Your Members Engaged. Host: American Marketing Association.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology St. Louis Strategy Products 370

.orgSource

OCTOBER 17, 2023

leadership soapbox here to say that a digital culture uses objective data to measure and evaluate all of its activities. In fast-moving digital markets, regular updates on the status of governance can be a compass to help the group stay on the right path and adjust to unexpected challenges. I’ll get on my Association 4.0

Committee 100

Committee Leadership Review Process 100

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Host: Institute of Association Leadership. Quick hits.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. They describe how webinars, blog posts, podcasts, YouTube, social media and influencer content can help you attract and retain members. . More info/register. Host: ASAE Tue 4/25 at 11 a.m. – CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

MAY 8, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Gerd De Bruycker, marketing director at Cisco Systems. More info/register.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Whether you’re using Feathr for retargeting or running your own ad campaigns on LinkedIn, Facebook, or another platform, we’re here to help you level up your advertising game to reach and convert more audience members.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

OCTOBER 9, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat).

Utah 370

Utah LMS Conference Technology 370

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Makes more sense now.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Kiana Minkie, Marketing Content Specialist, Acrolinx. Hosts: Social27 and Marketing Nice Guys. Online learning. CEO pandemic insights.

Las Vegas 369

Las Vegas Virginia Content Washington 369

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Does Member Value Translate the Same Globally? Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60

Reid All About it

MARCH 26, 2021

Ultimate Member Engagement: The Power of Data-Driven Decision Making. Learn how to analyze and visualize your existing data, mine the right data to improve your member’s experience, execute winning member-facing strategies, and determine a successful ROI on your collection and analysis of member data.

Innovation 259

Innovation San Diego LMS Strategy 259

Reid All About it

AUGUST 26, 2016

Ultimate Member Engagement: The Power of Data-Driven Decision Making. If you’re like most associations, your AMS contains a seemingly endless amount of historical, financial, social, and demographic data on members, former members, prospects, and more. More info/register. Wed 8/31 at 1 p.m. More info/register.

DC 150

DC Video Washington Analysis 150

Reid All About it

JUNE 19, 2020

If your association wants to create a more inclusive association, you must identify and remove the barriers standing in the way of a member’s desire to volunteer or serve in leadership , says MemberSuite. Hear about some major considerations for online engagement. They explain how communication plays a huge role in that effort.

Video 221

Video Conference Revenue Industry 221

Reid All About it

OCTOBER 16, 2020

Green beans are all over the farmers market right now. Learn how the panel of editors has been covering the pandemic, how they perceive the industry evolving, their analysis of their latest research, and what they expect for the future. Will the Pandemic Reshape Notions of Female Leadership? 1 CMP credit. More info/register.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

DECEMBER 3, 2021

Kat Sullivan, Marketing Solved ). Donna Sanford (moderator), Vice President, Sales & Marketing, Ascend Media. This opportunity is for association professionals to engage in peer-led discussions on topics related to data and analytics. Presenter: Michelle Schweitz, Marketing Director, Community Brands. Quick hits.

Revenue 195

Revenue Technology Innovation Social Media 195

Higher Logic

MAY 25, 2017

“You can never go wrong by investing in communities and the human beings within them.” – Pam Moore , CEO and Founder of Marketing Nutz. As an association, you can never go wrong investing in your members, which is part of what makes your private member community so powerful. Staff Benefits. Staff Benefits.

Member Engagement 180

Member Engagement Software Survey Analysis 180

Reid All About it

APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Dive deep into the critical points in measuring ROI so you can avoid overwhelming analysis paralysis. Gabrielle Canon, The Guardian ). Wed 4/17 at 2 p.m.

LMS 276

LMS Pennsylvania Innovation Education 276