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Association Brain Food: 1.26.24

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I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256
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Association Brain Food: 5.12.23

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Current Trends in Policy and Politics Hear the latest quarterly analysis of trends in policy and politics. Learn how to use analytics to uncover education gaps you didn’t know you had, discover which course topics do better live or online, and know if learners have a positive or negative tone in course reviews. to 2:45 p.m.

Chicago 200
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Association Brain Food Weekly: 7.28.17

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Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Learn How to Take Your Email Game to the Next Level. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Wed 8/2 at 12 p.m. Lunch provided.

Chicago 150
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Association Brain Food: 10.28.22

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Hybrid online courses. WBT Systems shares examples of hybrid online courses from the Transportation Intermediaries Association (TIA) and two other associations. MemberSuite explains the benefits of an AMS with its own built-in data warehouse , so you don’t have to rely on other software for analysis and reporting.

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25+ Member Newsletter Tips and Ideas for Better Campaigns

MemberClicks

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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25+ Member Newsletter Tips and Ideas for Better Campaigns

MemberClicks

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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Association Brain Food: 6.10.22

Reid All About it

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. First up, this Greek (of course) fish dish. Staffing issues.