Smooth The Path

FEBRUARY 9, 2017

If you are sometimes baffled by your member’s decisions or your board’s decisions check out a timely article I recently became aware of. The idea of the article is to openly, objectively seek out the other side’s argument. Surveys assume that we know all the possible answers, but we don’t.

Survey 60

Survey Project Conference Content 60

Smooth The Path

FEBRUARY 2, 2016

The value members perceive they get from the association or their satisfaction in the association? This question was posed by an association executive during a webinar on member research that I recently gave to 140 attendees. Our members may get value from benefits or from experiences or from ideas or conversations.

Member Research 60

Member Research Survey Course Organization 60

Smooth The Path

APRIL 19, 2016

When you are ready to ask members all of the questions you are so curious about, let’s talk. Related articles: Slow data vs. fast data. You analyzed member data and conducted surveys, here’s what is next. It is easy to misinterpret members’ opinions when observing their behavior.

Survey 60

Survey Member Research Member Insights Member Experience 60

SCD Group

AUGUST 16, 2015

I’ve written before about the use of surveys and analysis of data and how they can lead associations astray. Strive 4 Five = Bogus Customer (member) research Are your members or donors in the “survey fatigue” category? Poll/Survey Results: Advocacy or Knowledge for Associations? Long, Most Likely.

California 40

California Survey Analysis Member Research 40

Mizz Information

NOVEMBER 18, 2018

This recent update summarizes what the project team learned from their latest member research; this post goes into why they did it and this helpful guide details how they did it. If you want to learn what members value, ask them and then listen. Do virtual town halls or member feedback sessions. Do roadshows.

Leadership 63

Leadership Survey Project Examples 63

Mizz Information

NOVEMBER 18, 2018

This recent update summarizes what the project team learned from their latest member research; this post goes into why they did it and this helpful guide details how they did it. If you want to learn what members value, ask them and then listen. Do virtual town halls or member feedback sessions. Do roadshows.

Leadership 40

Leadership Survey Project Examples 40

Fonteva

FEBRUARY 9, 2021

If you’re thinking of taking your association learning to the next level, this article explains how custom e-learning development can help. . Provide opportunities for members to engage with each other. Partnering with an e-learning content development company might also be a tactic to explore.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98