Reid All About it

APRIL 30, 2021

If you publish association benchmarking reports, take note of Wes’ observation about trade vs. individual membership associations, it makes a big difference. ( Check this flowchart before you decide to put that content behind a paywall or lead magnet form. Presenter: evolutionary psychology and marketing expert Tim Ash.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

MAY 7, 2021

I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Quick hits. Rand Fishkin, SparkToro ).

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Hear how to become a more culturally competent association professional. Clinical Assistant Professor at the University of Louisville. Host: Marketing General Inc. Membership benchmark data.

Video 195

Video Technology Content Strategy 195

GlowGlobally

JULY 25, 2012

Avinash Chandarana and Nikki Walker from MCI facilitated the annual CESSE Management Institute at the CESSE Annual Meeting this week in Louisville. Global Content Dissemination Strategy was featured in an archived webinar presented by Peter Turner of MCI and Phil Forte, President of Blue Sky as well as this case study.

Louisville 60

Louisville Dallas Case Study Analysis 60

Association 141+

NOVEMBER 30, 2011

Content Outline: Each department within the association (conferences, certification, education, publications, etc.) Minimally, this is where the association can share a top 5 next steps - free downloads of content, conversations to join, magazine articles to explore, etc. Association Subculture. ChatterBachs.

Social Media 40

Social Media Louisville Certificate Maine 40