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Association Brain Food Weekly: 5.7.21

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Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Naomi Brahim leads the work of the Multi-Tiered Systems of Support (MTSS) in Jefferson County Public Schools in Louisville, KY.

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Association Brain Food Weekly: 4.30.21

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Check this flowchart before you decide to put that content behind a paywall or lead magnet form. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Many associations are analyzing what makes sense and how best to offer their content/meetings moving forward as so much is still up in the air.

Education 354
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Association Brain Food Weekly: 7.23.21

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Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Clinical Assistant Professor at the University of Louisville. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc. Host: PCMA.

Video 195
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Association Brain Food Weekly: 7.16.21

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How to create an editorial calendar that will streamline your content strategy. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Associations and publishers alike have long struggled with customizing content for different segments of their membership and audience. Quick hits. Neil Patel ). Host: PCMA.

Revenue 195
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Association Brain Food Weekly: 10.21.16

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Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Developing and Implementing Marketing Personas. 1 CAE credit.

Survey 150
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Grow Globally: Finding Ways to Reach New Customers and Members

GlowGlobally

Avinash Chandarana and Nikki Walker from MCI facilitated the annual CESSE Management Institute at the CESSE Annual Meeting this week in Louisville. Global Content Dissemination Strategy was featured in an archived webinar presented by Peter Turner of MCI and Phil Forte, President of Blue Sky as well as this case study.

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Getting Married to Membership May Require Engagement First

Idea Architects

are present, engaged, and contributing, we help create the content and. community that people value and that our organizations market. We will often offer some free content to gain an opt-in for the organization and then cultivate the relationship with additional free information. 24-25, Louisville, IU Board of Mgrs Retreat.