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Association Brain Food Weekly: 2.19.21

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Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. Membership recruitment. Host: New York Society of Association Executives.

Revenue 322
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Association Brain Food Weekly: 2.12.21

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The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Host: New York Society of Association Executives. More info/register (must join Fridays@4 first, it’s free).

Revenue 370
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Association Brain Food Weekly: 9.17.21

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Dave Bergeson, PhD, CAE, at the Association Management Center explains why associations should stop using Robert’s Rules of Order in board meetings. Ann Patchett, New York Times ). Learn about membership model trends and how the model you chose impacts recruitment and retention. 86 Robert’s Rules.

Content 195
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Association Brain Food Weekly: 10.18.19

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It feels like fall, finally, so I took out the Instant Pot and three-plus pounds of short ribs from the freezer to make this New York Times recipe. Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing.

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Association Brain Food Weekly: 11.6.20

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Fall is traditionally the budget season for many associations, but I have a feeling 2021 budgets will truly be living documents. Associations will profit, ha ha, from this guidance too. Host: New York Society of Association Executives (NYSAE). Agile budgeting. At the Harvard Business Review, Darrell K.

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Romancing Customers with Compelling Content

Slice-Works

I ticked off the attributes that were most attractive: central location, salary, interesting projects, and office subscription to the New York Times (the basics for this 20-something). I wanted my new best friend to be excited and validate my decision. I was ready to sign! Take your peers out for coffee to discuss these ideas.

Content 28