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Association Brain Food Weekly: 2.19.21

Reid All About it

Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. Membership recruitment. Host: New York Society of Association Executives.

Revenue 322
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Association Brain Food Weekly: 2.12.21

Reid All About it

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Host: New York Society of Association Executives. More info/register (must join Fridays@4 first, it’s free).

Revenue 370
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Modern Mentoring Means Business

Association Adviser

Build a coalition of interested stakeholders that will help you recruit the appropriate participants (mentees and mentors). This article was originally published in the New York Society of Association Executives’ InView newsletter. Measure the impact. Measuring the impact of mentoring can take shape in many ways.

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Association Brain Food Weekly: 9.17.21

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Ann Patchett, New York Times ). Learn how to formulate the perfect content governance plan for your organization as well as the four key components of content management, both online and off, put together the right team of content governors, and develop a content governance strategy document. (Sloane Miller, Creators Hub ).

Content 195
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AI for Nonprofits and Social Good: Link Roundup

Beth Kanter

Some recent examples include: Amazon’s AI recruiting software that learned to penalize résumés that included the word “women.” A recent article in the New York Times describes how new AI driven systems are getting better at natural language. AI Technology. AI Is Getting Better At Conversation.

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Association Brain Food Weekly: 11.6.20

Reid All About it

Fall is traditionally the budget season for many associations, but I have a feeling 2021 budgets will truly be living documents. Host: New York Society of Association Executives (NYSAE). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agile budgeting.

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Association Brain Food Weekly: 10.18.19

Reid All About it

It feels like fall, finally, so I took out the Instant Pot and three-plus pounds of short ribs from the freezer to make this New York Times recipe. Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing.