Reid All About it

APRIL 30, 2021

Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Presenter: evolutionary psychology and marketing expert Tim Ash. IMEX Association Focus. Host: Marketing General Inc.

Education 354

Education Technology Strategy Revenue 354

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MAY 7, 2021

I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Quick hits. Rand Fishkin, SparkToro ).

Technology 370

Technology St. Louis Strategy Products 370

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JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Hear how to become a more culturally competent association professional. Clinical Assistant Professor at the University of Louisville. Host: Marketing General Inc. Membership benchmark data.

Video 195

Video Technology Content Strategy 195

GlowGlobally

JULY 25, 2012

Avinash Chandarana and Nikki Walker from MCI facilitated the annual CESSE Management Institute at the CESSE Annual Meeting this week in Louisville. Locally Relevant Marketing & Communication to Build Your Brand & Enhance Customer Value. Reaching Out To Global Markets Through Meetings & Events.

Louisville 60

Louisville Dallas Case Study Analysis 60

Association 141+

SEPTEMBER 10, 2011

Volunteer guidance and diverse streams of marketing? Annual conferences are typically the star of an associations year. For many they are a significant source of revenue, a hub of learning opportunities, and a group of professionals together in the same place who are looking for something that your association is offering.

Conference 40

Conference Social Media Louisville Revenue 40

Association 141+

FEBRUARY 20, 2012

The real estate industry, the stock market - inaction has to be an acceptable action decision if profit and benefits are to be maximized. For a number of reasons, I think this concept is harder for associations to digest. Could this be the way that the association world goes eventually? Association Subculture.

Social Media 40

Social Media Louisville Leadership Resources 40