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Association Brain Food: 6.7.24

Reid All About it

Once again, Dean West of Association Laboratory applies lessons learned from his European travels to aspects of association management, such as anticipating setbacks, building on and updating earlier structures, seeking guidance, understanding roles, and finding time for an aperitivo or two. Strategic advice. Event technology.

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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) Member engagement makes all of it happen.

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ASAE Calls for More Association-Specific Relief for COVID-19 Impacted Organizations

AssociationChat

Many associations have had to cancel large meetings, trade shows and other in-person events due to the pandemic, and others are experiencing the same operational shortfalls that have befallen large and small businesses in recent weeks. A fourth relief measure will reportedly take shape over the next several weeks.

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Sponsorships: What Do Meeting Organizers and Exhibitors Want?

Associations Now

Most of you already know that associations generate a lot—if not the majority—of their nondues revenue from meetings, tradeshows, and conferences. A top priority of event organizers today is driving revenue growth, and sponsorships are seen as a top area of opportunity, while exhibitors are looking to enhance the value of sponsorships.