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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

2. Create a regular “value report. ”. Several of our trade association clients produce customized “value reports” that help demonstrate a member’s return on investment. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications.

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Daily Buzz: 2020’s Big Meetings Trend? Sustainability

Associations Now

Come 2020, sustainability will be more important to events than ever before, according to CWT Meetings & Events’ M&E 2020 Future Trends Report. The risk of not doing so, as the press release points out, has major consequences for your brand and bottom line. Make the Most of Your AMS.

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Thanks For Playing: What I'm Reading

Thanks For Playing

Seeking community in associations since 2008. Do you do press releases? Association blogger and general troublemaker. Top association management Blogs. Alltop Association Management. Facebook investors are unconvinced by earnings report. Association Subculture. Association 141+.

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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) Member engagement makes all of it happen.

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ASAE Calls for More Association-Specific Relief for COVID-19 Impacted Organizations

AssociationChat

“Many associations are already experiencing extreme financial losses directly tied to the coronavirus pandemic, and more difficult decisions for these groups are on the horizon. ASAE calls on Congress to include association-specific relief in the next legislative relief package that is negotiated.” .

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Chicagoland Association Group Launches New Benchmarking Tool

Associations Now

The group says that the tool makes it easier to compare IT and annual meeting practices among a number of different associations—something that fits neatly with the nearly 98-year-old group’s mission to “advance the professional practice of association management” in the Chicagoland region.

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Starring….Your Association Publications

Association Adviser

The CSLA circulates a press release announcing their win, posts the news and details of the win on its website, and shares the win broadly through its social media channels, all of which keep the association and its magazine top of mind for members and the public. Annual Report. Associations of all types.