Reid All About it

JUNE 7, 2024

The weekly list of free educational events and resources for the association community… Generative AI. AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. A few common issues come up in GrowthZone’s latest association survey report. Strategic advice. Event technology.

Chicago 206

Chicago DC Washington Strategy 206

Virtual

SEPTEMBER 26, 2013

2. Create a regular “value report. ”. Several of our trade association clients produce customized “value reports” that help demonstrate a member’s return on investment. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications.

Press Release 100

Press Release Marketing Social Media New York 100

Associations Now

OCTOBER 23, 2019

Come 2020, sustainability will be more important to events than ever before, according to CWT Meetings & Events’ M&E 2020 Future Trends Report. The risk of not doing so, as the press release points out, has major consequences for your brand and bottom line. Looking for a new marketing strategy?

Press Release 58

Press Release millennials Social Media Team 58

Association Adviser

OCTOBER 23, 2018

The CSLA circulates a press release announcing their win, posts the news and details of the win on its website, and shares the win broadly through its social media channels, all of which keep the association and its magazine top of mind for members and the public. Annual Report. Associations of all types.

Newsletter 62

Newsletter Communications Press Release Social Media 62

Associations Now

JANUARY 23, 2015

According to data in ASAE’s 2012 Benchmarking in Association Management report, registrations account for a median of 50 percent of meeting revenue at associations, exhibitions account for 27 percent, and sponsorships account for 17 percent. “A

Organization 40

Organization Seattle Press Release Revenue 40

Associations Now

SEPTEMBER 30, 2013

President Andy Freed asks in a recent post on his firm’s Association Management Blog. ” Create periodic “value reports” for your members that demonstrate the hard work your organization does on their behalf. .” Don’t forget to issue press releases and share your successes with the media.

Technology 40

Technology Press Release Newsletter Project 40

Associations Now

APRIL 15, 2014

We tend to give our good press a spit-shine and bury the bad news in a press release that few people will ever see. “So many in association management rationalize ‘going to the cloud’ with the logic that being as safe as Dropbox, Google, Amazon is good enough,” he wrote in a comment.

Press Release 40

Press Release Certificate Committee Course 40