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Building Buy-In for an Online Community at Your Association

Higher Logic

Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. This is how you can prove your new member community will be a valuable technology investment. 5 Common Organizational Priorities for Associations. Example: “X platform is cheap/free.

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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

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Employer-Paid Membership Dues: Tips to Help Your Members Out

MemberClicks

As amazing as your member benefits and association values are, membership dues can be a roadblock for potential members. There are 2 essential ways you can communicate this information with potential members. Having employers pay membership dues can be blog topics, webinar programs, topics in newsletters or even on social media.

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19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference

Slice-Works

Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Stop communicating and start relationship- building. Source: Hubspot’s 101 Examples of Effective Calls to Action. Keeping social media identities current. —A You’re lucky!

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3 Ways to Engage More Association Members in Your Online Community

Socious

In this example, the first thing that most people see is a white vase. Ask them to post to the community about recent events or industry trends. Let them know that you place a high value on their insight. Way #4) Remind people to update their social media links. If not, you have now.) Link back to your site.

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What Political Polarization Tells Us About Membership Marketing

Associations Now

Here’s just one recent example of our partisan perspectives , via Pew Research Center. This comports with findings in ASAE’s research study The Decision to Join , which showed some clear differences in the roles and functions of associations valued by members and nonmembers. How to dig deeper?