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How to Strengthen Your Association’s Value Proposition

AssociationChat

Yesterday, I had the good fortune to be able to speak to a group about specifically about the value proposition I was talking about understanding engaging and satisfying members and customers. And this was created for the healthcare associations leadership league. And we were talking primarily about value proposition.

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Overcoming the association value gap: part I

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years.