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Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. Objection 1: Price. Member Engagement and Retention.

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Lunchtime Links: Let Your Employees Define the Values

Associations Now

Writing for his personal blog, Eric Lanke, CEO of the National Fluid Power Association, talks about his love-hate relationship with values statements and how involving staff in the development of association values can make all the difference. Does your organization consider staff input in values discussions?

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Is New Technology Worth The Investment?

Association Adviser

Associations have to keep up technologically or risk having members go elsewhere for information and question the association value proposition. Associations should discuss the potential ROI they are likely to receive before purchasing any new technology.

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Overcoming the association value gap: part I

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years.

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How to Strengthen Your Association’s Value Proposition

AssociationChat

Yesterday, I had the good fortune to be able to speak to a group about specifically about the value proposition I was talking about understanding engaging and satisfying members and customers. And this was created for the healthcare associations leadership league. And we were talking primarily about value proposition.

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Jumping Ship : Off Stage

Off Stage

Did the local association need to better market the return-on-investment more effectively? Maybe, in fact, the product was simply over-priced. Maybe there just WASNT $431 in association value once the MLS incentive was removed from the equation. “Thats not true in the case of our association. Recent Posts.