Higher Logic

MAY 29, 2020

Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. This is how you can prove your new member community will be a valuable technology investment. 5 Common Organizational Priorities for Associations. New Member Acquisition.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Smooth The Path

MARCH 14, 2017

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? Here is an example.

Association Value 68

Association Value eBook Member Experience Resources 68

Higher Logic

MAY 13, 2020

An engagement platform helps you provide those valuable relationships 24/7, 365 days a year. With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time.

Tools 296

Tools Communications Email Marketing Recruiting 296

Slice-Works

JULY 10, 2014

Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Track Membership Engagement. Make Your Membership Marketing Materials Rock. Source: Hubspot’s 101 Examples of Effective Calls to Action. The Future of Membership Engagement.

Communications 28

Communications Marketing Conference Social Media 28

Reid All About it

FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. So OSPE built a methodical, multi-year, value-proposition marketing strategy to improve membership growth. 1 CAE credit.

Certificate 39

Certificate Innovation Education Process 39