article thumbnail

The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? Here is an example.

article thumbnail

Building Buy-In for an Online Community at Your Association

Higher Logic

Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. This is how you can prove your new member community will be a valuable technology investment. 5 Common Organizational Priorities for Associations. Member Engagement and Retention.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

These engagement tools not only benefit your members, but you will reap results across your organization – from member retention to events and staff efficiency. Here’s just one example: Using community data to create relevant programming. Strengthen Your Association's Value Proposition with Engagement.

Tools 296
article thumbnail

Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment

.orgSource

If your members experience a shift in their professional direction, adjusting the organization’s purpose is critical to keep pace. The March of Dimes is an example of a nonprofit whose original mission of serving polio victims was made obsolete by a vaccine. Values create community. Education is everywhere.

Revenue 88
article thumbnail

Associations Spark Idea Inspiration

Smooth The Path

For example, in the past, when asked to bid on a custom presentation, I would draft a post or two or three to make sure I have something meaningful to say before accepting. Through those connections and conversations, I’ve realized that the weird little quirks that I thought were unique to me are actually shared by many.

Process 141
article thumbnail

Associations and the Network Effect

Smooth The Path

For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. Members say they are getting tired of reception-style networking. Related: Associations can reduce the anxiety caused by networking. Improve the member experience with curated networking.

Florida 76
article thumbnail

When We Create a Vacuum of Information Our Members Make Up Stories

Smooth The Path

For example, when a member calls the association’s headquarters, leaves a message, and does not get a call back within 24 hours that member may start thinking: “My message got lost”, or. “They (the association staff) do not care about us (the members)”, or.