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Webinar Recap: Association Value Prop Remix

Blue Sky eLearn

If you missed their webinar, Association Value Prop Remix & Laying the Track for Member Persona Creation , we’ve recapped it below and have made the recording available here. To dive in more on these topics and see specific examples, check out the on-demand webinar here. Get Better Acquainted with Your Members.

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The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? Here is an example.

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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

Here’s just one example: Using community data to create relevant programming. Strengthen Your Association's Value Proposition with Engagement. These engagement tools not only benefit your members, but you will reap results across your organization – from member retention to events and staff efficiency.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. 5 Common Organizational Priorities for Associations.

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Why Association Leaders Need a Vision

Associations Now

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” The association world offers plenty of examples of rising to the moment.

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What associations can learn from Disney’s simple core purpose

Association Success

Too many associations are burdened with vague, cluttered notions of what their core purpose might be — rather than a deep understanding of what their reason for existing actually is. These tips will help you nurture a purpose-driven culture within your association. Value inspiration over explanation.

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The Underdog’s Guide to Success: How to Win When You Are Not Your Members’ First Choice

Association Freak

For example, one Sequence client was focused on urban development, a space with professionals from many walks of life: developers, investors, urban planners, and so on. Many members belonged to nine or more associations to meet their professional needs. If you become world-class at doing that, your association will thrive.

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