Webinar Recap: Association Value Prop Remix

Blue Sky eLearn

If you missed their webinar, Association Value Prop Remix & Laying the Track for Member Persona Creation , we’ve recapped it below and have made the recording available here. Chances are, your members aren’t getting all of the things they need from your association.

The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?

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Improve Your Association?s Value with Reverse Mentoring or Co-Mentoring

Smooth The Path

Take reverse-mentoring for example. Philip Tedesco, CEO of the Rhode Island Association of Realtors , noticed that when they got the Past Presidents’ Council together with the Young Professionals Network, there was more than just a one-way dialogue.

Mismatches Between New Strategies and Problems Happen at Associations

Smooth The Path

An association’s board had been talking about how young professionals were the least engaged of all the member segments. In fact, offering a free first year of membership has unintentionally created more problems for the association and its newest members.

Is Your Association Breaking This Key Rule While Trying to Engage Younger Members?

Smooth The Path

Once associations start following that rule, they are able to engage younger members with ease. For example, if I give a store $4, the store lets me leave with $4 worth of pomegranate pips (yum!). Why Associations Routinely Break the Halfway Rule.

Free Membership Can Be Risky

Smooth The Path

I have mixed feelings about associations giving things away for free. On the other hand, what we get for free, we tend not to value. Should associations be in the business of offering a free membership? The answer will vary from association to association.

When We Create a Vacuum of Information Our Members Make Up Stories

Smooth The Path

For example, when a member calls the association’s headquarters, leaves a message, and does not get a call back within 24 hours that member may start thinking: “My message got lost”, or. “They (the association staff) do not care about us (the members)”, or.

Associations and the Network Effect

Smooth The Path

For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. An executive director of one of those area realtors associations saw me give the presentation and asked me to come and talk to their board.

The Stories Members Make Up

Smooth The Path

The not being welcomed story: this chapter/association is snobby. Not understanding the member benefits story: the association doesn’t have what I need. People like me : People like me are a part of this association. Every association has to work to get the free pass.

Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. Communicating a compelling value proposition. Reach Your Association Members with the Benefits They Need.

Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership.

Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Delivering Member Value through Association Sponsored Research

Membership Marketing

Whether you serve members in a trade association or individual membership association, value is something that members want to receive from you. Another association benchmarks critical purchasing data that now influences decision making for the entire economy.

3 Ways to Engage More Association Members in Your Online Community

Socious

In this example, the first thing that most people see is a white vase. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community.

Managing a Global Workforce Requires New Skills

Associations Now

As associations more often have employees operating in locations around the world, the skills required to manage that workforce are changing. This puts associations in good position. They need to feel valued.

For a Good Time, Call on Members in 2017

Association Adviser

Kelly Clark, Naylor Association Solutions. However, association professionals might consider reviving parts of these two practices: Spruce up your association’s calling card. How do you present your association to people with whom you want to connect?

How to Define Success?

Plexus Consulting

By Virgil Carter How does your association define success? So, what does your association value most? For example, an association in a protracted, downward financial spiral, for example, may define success very differently than an association whose growth has been 30% per year for the past five years. Key messages are important for association leaders—volunteers and staff—to focus on, repeat and reinforce.

Where Membership and Culture Meet

Associations Now

Changing organizational culture is a difficult job, but associations are in a special position to influence culture—the 2014 Merriam-Webster Word of the Year—among both staff and members. Here in our line of work, association management, we talk about culture a whole heck of a lot.

FAQ 107

How to Define Success?

Plexus Consulting

So, what does your association value most? For example, an association in a protracted, downward financial spiral, for example, may define success very differently than an association whose growth has been 30% per year for the past five years. Strategy --Does our association have a sustained record of performing to plan over time (successful strategy is not measured in 12-month cycles and someone’s pet agenda for the year)?

More Spring Cleaning Ideas for Membership Pros

Associations Now

For association membership pros, now is a great time to refresh your recruitment, retention, and engagement practices. Roles are the position, as defined by your association, that the individual is serving in. Value Propositions. Is it finally spring yet?

Ohio 98

Jumping Ship : Off Stage

Off Stage

metro area has dropped its Realtor association membership, saying too many of its agents balked at paying $431 in annual dues in December 2010.” And NAR bylaws state that the Realtor-broker is responsible for the dues of those of associates who do not which to become Realtors.

How to Have the Golden Hand Cuffs on Association Members

Tom Morrison

For years, back in the 50's through the 90's, individuals and organizations were members of associations to "just belong." Associations had a built-in set of "golden handcuffs" for value because the internet did not exist as it does today.

19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference

Slice-Works

Calling all Small Association Leaders: 5 Great Ways to Generate Real Membership Value and Growth. Source: Hubspot’s 101 Examples of Effective Calls to Action. eMembership—Low cost membership for members and the association both accessing content on their phones and tablets.

What Political Polarization Tells Us About Membership Marketing

Associations Now

Our inability—or unwillingness—to craft arguments that appeal to opposing moral beliefs contributes to a polarized public, and it may shed light on why we struggle to sell nonmembers on joining associations.

Plexus Consulting Group?: How to define success?

Plexus Consulting

How does your association define success? So, what does your association value most? For example, an association in a protracted, downward financial spiral, for example, may define success very differently than an association whose growth has been 30% per year for the past five years. Key messages are important for association leaders—volunteers and staff—to focus on, repeat and reinforce. skip to main | skip to sidebar.

Plexus Consulting Group?: How to Define Success?

Plexus Consulting

These questions raise the issue of how your association defines success. So, what does your association value most? For example, an association in a protracted, downward financial spiral may define success very differently than an association whose growth has been 30% per year for the past five years. Key messages are important for association leaders—volunteers and staff—to focus on, repeat and reinforce.