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Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. Based on the goals of the research project we selected the qualitative in-depth interview methodology.

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How to Prove Member ROI with Data Analytics and Business Intelligence

Protech

For professional associations, value could mean hosting interactive monthly meetings for your members – providing access and business opportunities to a network of like-minded executives. . However, decision-making strategies and implementations are still mixed between “gut feeling” and “data – driven.” .

How To 81
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The Competition is Out to Get Associations

Smooth The Path

There is an infinite number of responsibilities and distractions that can win our members’ money, attention, time and effort and very few of them might come from our direct competition. Email, meetings, and projects are all competing with associations. Related: The formula for member engagement.

Project 68
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Better Member Retention From Frictionless Experiences Designed for Your Association

Smooth The Path

Timely, valuable new member messaging that solves the problem they currently have. Easy access to other members who have the same niche project, goal, or challenge. Quick response to members who call, email, or chat. Professional development opportunities even if I cannot come to an in-person event. Curated networking.

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Association Brain Food: 2.24.23

Reid All About it

MemberSuite describes how to proactively create the conditions for more member renewals , including laying a sound foundation with your value proposition, renewal tactics, and a strategy for lapsed members. Organizer: ASAE Black Association Executives *All events are online at Eastern Standard Time unless otherwise noted.