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Are You Addressing Member’s Top Worry Today?

Smooth The Path

Business owners are wondering how to keep their businesses afloat, organization leaders are wondering if they can keep their full staff employed, employees are wondering how long they will have a job, and freelancers are wondering where their next project is coming from. Related: Back to school for associations and members.

Project 146
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Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Based on the goals of the research project we selected the qualitative in-depth interview methodology. And still could be better – when asked when did you realize the value of the association?

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How to Prove Member ROI with Data Analytics and Business Intelligence

Protech

For professional associations, value could mean hosting interactive monthly meetings for your members – providing access and business opportunities to a network of like-minded executives. . However, decision-making strategies and implementations are still mixed between “gut feeling” and “data – driven.” .

How To 81
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Virtual Networking is Poised to Solve Some Big Problems

Smooth The Path

Members say networking helps them: Get the funding they need for world-changing projects. While the word “networking” strikes fear into many people’s hearts, the act of networking achieves a lot of good. Reignite their passion for their professional choices. Solve problems that make people’s lives better.

Project 68
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The False Promise of Overcorrection in Our Associations

Smooth The Path

The project balloons. We notice deficiencies in our AMS, so we source a new AMS to fix those flaws, but instead of stopping there we want everything to be perfect. The list of must-haves grows. This phenomenon happens easily with any significant refresh whether it is improving the website, a conference, or another service.

Project 68
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Overcoming the Barriers to Association Innovation

Smooth The Path

Innovation is a difficult strategy for any organization past the startup phase to adopt, and associations are no exception. When association executives talk about innovation, we talk about the possibility and how much more we can help members. Help them by supporting the team during the messy middle.

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Better Member Retention From Frictionless Experiences Designed for Your Association

Smooth The Path

Easy access to other members who have the same niche project, goal, or challenge. Timely, valuable new member messaging that solves the problem they currently have. Professional development opportunities even if I cannot come to an in-person event. Quick response to members who call, email, or chat. Intuitive website navigation.