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Association Brain Food: 8.4.23

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Your association’s recruitment and retention success depend on your membership model pricing. Our topic this month is designing a high-impact learning strategy for associations and nonprofits. How can we design an executable learning strategy? Location: Atlanta GA. Location: Atlanta GA. Location: Atlanta GA.

Atlanta 195
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Association Brain Food: 7.21.23

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Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization?

Atlanta 195
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Association Brain Food: 12.1.23

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Member recruitment. To attract young members , you must recruit in ways that make sense to them. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? I’m happy to feature it as long as it’s not too product-centric.

Arlington 266
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Association Brain Food: 10.6.23

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Another take on the young professional recruitment challenge comes from James Young of Product Community. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. Content marketing.

Revenue 256
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Association Brain Food: 12.9.22

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Moderator: Heather Story, consultant, Volunteer Strategies. Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment. Successful Recruiting, Hiring and Onboarding in a Remote or Hybrid Environment.

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Association Brain Food: 12.16.22

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Member recruitment. To attract young members , you must recruit in ways that make sense to them. Greg Satell describes three strategies for overcoming resistance to change. Speakers: Andrew Wilson, executive vice president and chief marketing officer, Atlanta Convention & Visitors Bureau. Resistance to change.

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Association Brain Food: 2.10.23

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Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. If you pre-order the book by the 13th , you can sign up for a free companion workbook. More info/register. Hear an explanation of Web3 (e.g.,