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50 Things That Shaped Our World in 1969

Association Adviser

Project Blue Book, the United States Air Force’s investigation into unidentified flying objects (UFOs), officially comes to an end on December 17, 1969. military communications project with the goal of connecting computers. military communications project with the goal of connecting computers. New in 1969.

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Association Brain Food Weekly: 5.14.21

Reid All About it

Last week, in-person social gatherings returned to my calendar, including my first book club dinner in more than a year. Leonard Toenjes, CAE, President of AGC of St. Event Talk Live: Booking the Best. Hear an enlightening discussion about booking experts and thought leaders for events in a variety of industries and spaces.

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Is Your Association a Media Manipulator or Media Manipulated?

SCD Group

I’m reading Ryan Holiday’s updated book titled Trust Me I’m Lying: Confessions of a Media Manipulator. This instructive and frightening book should be required reading for all association public relations professionals, association marketers and association executives. Your crisis communications plan needs to be prepared.

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Made to Stick: Examples for Associations

SCD Group

The other day I received the following email from an association management colleague: “In case you are not aware, you are quoted in a new book by Nina Teicholz called “The Big Fat Surprise: Why Butter, Meat and Cheese Belong in a Healthy Diet”. That reminded me of the awesome book Made To Stick by Chip and Dan Heath. soybean profits.

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Stronger by Association: What's the "New Normal" for Associations?

AMR Management Services

Several of our Drakeco staff had the opportunity to attend a recent meeting of the St. Louis Society of Association Executives. Register by Friday, May 27, and well enter you in a drawing to win a free autographed copy of Joe Pulizzis book " Get Content, Get Customers." American Academy on Communication in Healthcare.

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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table. 2015. ** 11%.

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Mizz Information: 5 Ways Exhibitors Should Market to Attendees.

Mizz Information

When I registered, I was asked if I preferred to receive communication from vendors via email or regular mail. I mean, am I supposed to just amass a folder of these postcards--most of which contain some messaging like "bring this card for [swag of some sort]"--then haul it to St. Thursday, July 21, 2011. And None of Them is a Postcard.