CA Communications Marketing Strategy 
Association Adviser
NOVEMBER 27, 2017
For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.
Reid All About it
JANUARY 7, 2022
Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Beth Surmont, VP of Event Strategy & Design, 360 Live Media.
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Reid All About it
AUGUST 6, 2021
Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Communication app overload. I’ll see you back here on Friday, August 20.
Higher Logic
OCTOBER 29, 2015
Rachel has spent the last 20 years helping organizations implement emerging technologies to advance their business strategies. She understands how networked communications environments can transform how people work, their productivity and their personal satisfaction by aligning their passions, skills and relationships.
Higher Logic
JANUARY 13, 2016
So how do you shape member behavior to fit the needs of the community? Decide on a behavior, measure it and create a strategy for change. Communities -- especially large, organic ones -- used to be really hard to accurately measure and track. That can be anything from the policies and content to community strategy or culture.
Reid All About it
APRIL 10, 2020
Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.
Reid All About it
AUGUST 20, 2021
Association communication trends. Associations are communicating more frequently than ever before but still struggle to articulate their member value proposition and customize communications for different cohorts. Presenters: Andrew Pearson, Chief Marketing Officer, Socio. 1 CMP credit. More info/register. 1 CMP credit.
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