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Association Brain Food Weekly: 7.10.20

Reid All About it

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Hear about some major considerations for online engagement.

Montana 365
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Best of the Web: November 2013

Association Adviser

Association CEO Nails Critical Member Engagement Question. How to Communicate After a Train Wreck. California Society of Association Executives Seasonal Spectacular. Does your association have a magazine, newsletter, directory or website in need of revival? Dan Varroney. Potomac Core Consulting. Bill Rosenthal.

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Member Personalization: Can Technology Replicate Real Relationships?

Associations Now

” says Kunz, VP, strategic planning, at communications and advertising agency Mediassociates. Ironically, it might look a lot like Associations Now ‘s cover story from two years ago this month, “ Calling All Members ,” about Terry Fong, member concierge at the California Dental Association.

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Solutions for Your Membership Conundrum

Association Adviser

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). And guess what? Trade shows not a dying breed.

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Data Shows Associations ‘Not Getting and Not Asking’

Association Adviser

“You just described my life,” related Carol Meerschaert, director of marketing and communications for the Healthcare Businesswomen’s Association in Fairfield, N.J. “The staff and board feel we communicate our value prop, and yet our members don’t always feel that. How do we communicate the value of what we do?”