Higher Logic

JANUARY 24, 2019

After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Member engagement drives retention, and communication is the key to boosting engagement. Keep in touch with members through automated messaging. Keep in Touch with Members Through Automated Messaging.

Communications 209

Communications Software Member Engagement Event Planning 209

Multiview

OCTOBER 13, 2022

If you’re not using your email newsletter as a marketing tool, then what are you using it for? Yes, email newsletters are a great way for you to share top industry news and announcements for your association, but are you taking advantage of the additional tools you have? Let’s think about this for a second.

Newsletter 52

Newsletter Recruiting Recruitment Tools 52

Reid All About it

APRIL 19, 2024

By supporting these pairings, associations can foster a learning culture and community. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Gain a deeper understanding of lapsed members. Membership mobile app. 1 CAE credit.

Newsletter 210

Newsletter Content Social Media Education 210

Reid All About it

APRIL 12, 2024

Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. She explains how to get in front of prospects, make an impression on them and communicate the value of membership. Staff meetings. 1 CAE credit. . – 1 CAE credit. More info/register.

Revenue 256

Revenue Strategy Price Newsletter 256

Aaron Wolowiec

OCTOBER 18, 2016

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.

Communications 100

Communications Survey Social Media Revenue 100

Reid All About it

FEBRUARY 9, 2024

Host: UST Education Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group Wed 2/14 at 12 p.m. Mastering Memorable Online Experiences: A Budget-Friendly Blueprint Hear about effective strategies for delivering engaging and memorable online experiences, overcoming budgetary constraints and time limitations.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169

Strategy Social Media Discount Newsletter 169

Reid All About it

JANUARY 29, 2021

Communicate. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Communicate. 8: Innovate. More info/register.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Associations Now

MAY 10, 2019

Think long and hard about the tactics you use to communicate to them—as well as how they can respond. Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement. Gallagher & Co.

Communications 98

Communications Strategy Software Newsletter 98

Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Real people and real stories equal real engagement with someone others can relate to. About The Author.

Communications 90

Communications Video Survey millennials 90

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. Have additional questions? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Reid All About it

JANUARY 28, 2022

Learn about the importance of properly positioning your benefits, how to best communicate the value of your member benefits, drive member engagement and member retention, how to present your benefits for maximum engagement, and how to deliver a better member experience. More info/register.

Newsletter 195

Newsletter Survey Team Software 195

Higher Logic

MAY 8, 2019

If your target audience has opted into your communications, the open rate should be on the higher end. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there. Members may want email from you, but only on topics that are relevant to them.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 64

Revenue Communications Newsletter Directory 64

MemberClicks

APRIL 24, 2024

Transparency and Communications One of the most undervalued aspects of association management is the importance of consistent communication to keep members engaged and involved. Transparency and communication builds trust. Know who your target market is and the qualities of your ideal member.

Association Management 52

Association Management Tips Software Social Media 52

Associations Now

FEBRUARY 1, 2023

An important way of keeping members engaged early on is to make sure they know what they’re getting—and that means creating frequent touchpoints throughout that first year. This is the second part of a three-part series on member onboarding. They got our newsletters, but outside of that, that was it.”

How To 113

How To America Class Newsletter 113

Reid All About it

MARCH 17, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. Valuable information for associations! But do you? More info/register.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

NOVEMBER 26, 2021

How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life. Members depend on them for news and information, corporate vendors bank on them for advertising and exposure, and your association relies on them for member touchpoints, engagement, and ad revenue.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Nimble AMS

MARCH 31, 2023

Provide updates on ongoing policies and details on how members can volunteer with your advocacy program. Boost member communications. Spread the word about your association’s advocacy efforts by leveraging various member communications.

Strategy 142

Strategy Social Media Newsletter Tips 142

Association Success

OCTOBER 23, 2020

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io The artificial intelligence-powered newsletter from rasa.io

Newsletter 78

Newsletter Revenue Recruiting Recruitment 78

EventMobi: Association Events

SEPTEMBER 21, 2023

If your retention rate is below that number, here are a few quick things you can do to improve it: Communicate effectively. Use multiple streams of communication (email, social media, paper mail, etc.), solidify your messaging, and consistently follow up with members to increase the likelihood of reaching them and staying top of mind.

Strategy 130

Strategy Software Social Media Discount 130

MemberClicks

APRIL 28, 2022

Here, we’ll cover how to: Reevaluate the journey for young members Provide chances for career development Connect young members to one another Meet young members where they are Encourage young members to be leaders Create a compelling job board Create fun, informal events Highlight a young member in your newsletter Solicit input from new members.

Tips 98

Tips millennials Newsletter Recruiting 98

Association Adviser

SEPTEMBER 28, 2018

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. Yet at the same time, only 1 in 5 say they have a good understanding of their readers, member and advertiser needs.

Communications 62

Communications Content Survey Analysis 62

Reid All About it

JULY 30, 2021

Learn how you should prepare for the initial phase of the return to in-person events and how to effectively communicate with your facility and destination partners to ensure a successful result for stakeholders and attendees. How to Use Your Member Engagement Scores. Wed 8/4 at 1 p.m. 1 CMP credit. More info/register.

Newsletter 195

Newsletter Certificate Technology Strategy 195

GrowthZone

JANUARY 10, 2023

A newsletter subscription box isn’t nearly enough nowadays. People will not give you their email addresses simply because your organization has a subscription box on your website, or you post to social media encouraging people to sign up for your newsletter. You have to offer lead magnets to grow your email list.

Social Media 148

Social Media Newsletter Tips Tools 148

Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5% Many have focused on email communications.

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Reid All About it

JANUARY 21, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. 5 Key Tactics for Financial Communications to Your Board. Learn how empathy needs to be incorporated into financial problem solving, messaging, and communications.

Survey 195

Survey Newsletter Price Technology 195

Higher Logic

SEPTEMBER 25, 2018

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Ngage Management

APRIL 26, 2023

Engaged members are happy members, right? But how do you foster member engagement, and therefore achieve member retention? First, let’s define member engagement: it is the continuing interaction between an association and a member for beneficial value.

Committee 52

Committee Survey Newsletter Social Media 52

GrowthZone

DECEMBER 20, 2022

Here are a few of the highlights: “GrowthZone has completely changed our application processes and the way we are able to engage with our members. ” Kevin Weinkauff Communications & Technology Bonita Springs Estero REALTORS®. 1st of this year and to date still have 93% of our new members in the workflow.

Software 78

Software Member Engagement Process Committee 78

Blue Sky eLearn

FEBRUARY 18, 2021

Construct a communication plan to engage members. These tips will help you engage your members with a fulfilling virtual experience that not only gives back to the community, but also grows their engagement within your association. Construct a communication plan to engage members.

Organization 232

Organization Software Newsletter Tips 232

MemberClicks

NOVEMBER 30, 2023

It’s about more than just planning events or sending newsletters; it’s about making every resource count for the success and satisfaction of your members. Member Communications: A big part of your success lies in how well you communicate with your members.

Association Management 52

Association Management Tools Tips Software 52

Reid All About it

JULY 7, 2023

15 Ways To Take Your Email Newsletter To The Next Level: Marketing Artificial Intelligence in Action Learn how to use email newsletter marketing to engage your members about current topics and industry trends. Hear about newsletter best practices to increase engagement and curate outside content.

Tools 195

Tools Education Newsletter Chicago 195

MemberClicks

NOVEMBER 10, 2022

If you send a particular type of email to your members on a consistent basis, such as a newsletter, events update, or announcements email, don’t go cute with your subject line. Open rates for consistent emails, like newsletters, have a tendency to drop over time. Don’t try to guess at your members’ communications preferences.

Newsletter 52

Newsletter Communications Content Tools 52