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Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. members could point to the exact event. What is next. Related: Slow data vs. fast data.

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How to Make Analytics a Priority – Finally!

Association Analytics

Member engagement – you can identify what products and services your members are interacting with to help increase engagement. Loyalty – data can help you understand behavior that drives the most loyalty amongst your members. Ask, “Do you want better member insights to inform strategy?” Take action!

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Association Brain Food Weekly: 9.13.19

Reid All About it

Turn Member Engagement and AMS Data into Effective Marketing. Learn from real-world case studies from organizations who integrate, automate, and coordinate systems like marketing automation, online communities, and their AMS for improved member insights and reporting. Wed 9/18 at 2 p.m.

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