article thumbnail

Squeezing Non-Dues Revenue Out of Your AMS

AssociationChat

So they wrote off the sunk cost and invested their remaining budget in making their unique standards content more widely available to their members and beyond, bolstering ecommerce sales in the process. Certification exam charges after the AMS auto-reminds of upcoming credential expirations.

Revenue 83
article thumbnail

Association Brain Food Weekly: 1.29.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Johnson, associate professor at the University of Colorado Boulder’s Leeds School of Business. Digital Marketing Strategies for Ultimate Content Promotion. Second, you have to promote your content effectively and efficiently.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food Weekly: 1.15.21

Reid All About it

Content/education strategy. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. 17+ free ways to get more traffic to your content. Quick hits.

article thumbnail

Association Brain Food: 7.21.23

Reid All About it

This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. Learn about a 5-step method for pricing your learning programs and selling the value to get buy-in from your board. CAE credit. 1 CAE credit. More info/register.

Atlanta 195
article thumbnail

Association Brain Food: 12.9.22

Reid All About it

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Six ways to get your organization’s subject matter experts to start thinking like content marketers. ( Pam Didner ).

article thumbnail

Association Brain Food Weekly: 1.22.21

Reid All About it

Topics include: virtual events; converting an in-person event to online; engagement in a virtual event setting; business model changes; repurposing content; decline in membership, engagement, or attendance; how to remain relevant; and staffing shifts to meet the changing needs of the organization. Presenters: Rachel Massman, Housing Colorado.

article thumbnail

Association Brain Food Weekly: 5.8.20

Reid All About it

Chill out by the stream of your choice, perhaps one in Texas, Colorado or elsewhere. Keith Skillman, CAE (moderator), senior research and content advisor, ASAE: The Center for Association Leadership. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: Content Forum.