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Association Brain Food: 3.17.23

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The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems. 1 CMP credit.

Revenue 205
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Association Brain Food Weekly: 5.15.20

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Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual event sponsors and exhibitors. Host: Cvent.

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Association Brain Food Weekly: 2.26.21

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It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

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Association Brain Food Weekly: 3.25.22

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Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Host: EventMobi. Fri 3/25 at 12 p.m.

Revenue 195
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Association Brain Food Weekly: 10.29.21

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Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. The gig economy is alive and well in the meetings industry, but what does it take to be an event freelancer? What does it take to set yourself up, market yourself, and actually get contracted for work?

Revenue 195
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Association Brain Food: 12.2.22

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Check out the launch party information below (December 6)—it’s bound to be an informative and enjoyable event. Word-of-mouth marketing. But 62,000 people completed the course and earned a certificate. Virtual event planning template. Topol, New York Times ). New Member Engagement Study Launch Party.

Tips 41
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Association Brain Food Weekly: 4.10.20

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Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content.