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JUNE 11, 2021

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Do you need support with membership marketing?

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Certificate Technology Communications Revenue 322

Protech

APRIL 12, 2023

As a member of an association’s staff or leadership team , you see the hard work that goes into managing these organizations firsthand. While this process can require a lot of effort and coordination from your team, it can be very rewarding to support your members with opportunities for education and networking.

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Association Software Software How To Certificate 52

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APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to keep the conversation going post-event and uncover the content your members want and need.

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Revenue Strategy Team Content 363

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Guests: Joy Duling.

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St. Louis Technology Strategy Conference 341

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. Laurent, Director of Marketing at BizIQ.

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Arlington DC Washington LMS 170

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FEBRUARY 11, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ? Presenters: Alexandra Ames, Director of Marketing, TechCrunch.

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Content Strategy Technology Analysis 39

Reid All About it

FEBRUARY 18, 2022

Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. SAM is an agile design and development model for courses, perfect for associations that want to respond quickly to market demands. Host: American Marketing Association.

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Content Marketing Tips Strategy 39