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Association Brain Food: 5.5.23

Reid All About it

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Amanda Kaiser describes how virtual connections can ease attendees’ anxiety about going to in-person events.

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Association Brain Food: 5.12.23

Reid All About it

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Newsletters.

Chicago 200
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Association Brain Food Weekly: 10.16.20

Reid All About it

WBT Systems describes 12 essentials for frugal innovation , the only kind your budget probably allows. Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. How to connect with the co-workers you’re missing.

Indiana 221
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From Idea into Reality: 8 Steps to Start an Association

MemberClicks

Your goals form the vision and mission of your organization that ultimately motivates your members. It also gives clarity to your association’s “why”: what makes your association important and the motivations behind why it’s being created in the first place. How will you provide value to your members? Determine your goals.

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Association Brain Food: 12.2.22

Reid All About it

The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Word-of-mouth marketing. But 62,000 people completed the course and earned a certificate. Virtual event planning template. Groupthink.

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