Higher Logic

APRIL 20, 2017

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. Marketers have the same problem - finding ways of getting people to engage with their content. Influencer Marketing Is on the Rise. At its core, influencer marketing is about creating ‘scalable intimacy.’

Marketing 159

Marketing Cleveland Content Social Media 159

Associations Now

AUGUST 14, 2019

Consumer interest in health and wellness isn’t just a marketing opportunity for the spa and yoga industry. The Global Wellness Institute estimates that wellness is a $134 billion global market that will grow to $198 billion by 2022. Air quality can also have an affect on productivity.

Las Vegas 45

Las Vegas Products Cleveland Project 45

Associations Now

SEPTEMBER 5, 2019

As content marketing shifts, so do the conversations at industry meetings like Content Marketing World. In marketing eras of yore, celebrity print ads were the secret weapon to reach consumers and sell products. Does your association need more employees, or the support of a marketing agency? Other Links of Note.

Content 68

Content Marketing Cleveland Social Media 68

Reid All About it

APRIL 2, 2021

Mike Murray, Content Marketing Institute ). I’ll be happy to feature it as long as it’s not too product centric. Hear what works, where to focus your resources, marketing, management, and tracking. Amanda Bow , Director of Marketing & Communications, Association of School Business Officials International. Quick hits.

Revenue 335

Revenue Conference Industry Strategy 335

SCD Group

OCTOBER 28, 2013

Any process or change that should increase your productivity, improve your results, or create some impact should have a quantifiable, measurable metric attached to it. Association Membership Marketing: 12 Steps for Success. Membership marketing focused on lapsed members. The Marketing General Inc. But since then?

Marketing 40

Marketing Cleveland Content Communications 40

Associations Now

AUGUST 21, 2018

Associations can enlist their members to participate in quick-sprint hackathons to help develop new products and services. And while you might think of hackathons as a design or product development method for techies, Murdock said they work for all types of organizations. Have you hosted a hackathon to develop a new product or service?

Cleveland 50

Cleveland Chicago Charlotte Tools 50

Associations Now

AUGUST 6, 2019

As consumer expectations continue to rise, companies are increasingly turning to strategic partnerships to grow their revenues and customer base rather than relying on traditional sales and marketing tactics. It’s harder to come up with an agreed upon goal if you don’t have a relationship.”.

Las Vegas 56

Las Vegas Innovation Cleveland Revenue 56