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Association Brain Food Weekly: 8.2.19

Reid All About it

The weekly list of free educational events and resources for the association community… The 11 th edition of MGI’s Membership Marketing Benchmarking Report is now available for download. Here are the educational events scheduled for next week—plus social events going on at ASAE Annual in Columbus. Host: Community Brands.

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SCD Group: Does print still work for association marketing.

SCD Group

Does print still work for association marketing & communications? As you know by now, I’m an advocate of many of the new digital communications tools. So, I read with interest a Columbus (Ohio) Dispatch articl e saying that despite the prevalence of digital media, catalogs remain a huge part of retail business.

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How to Win Back Lapsed Members: Tips + Letter Templates

MemberClicks

Check out this membership level chart from the Columbus Chamber of Commerce. Their tiers range from “Access” to “Leadership”, increasing in both the price and the number of benefits offered. Don’t forget to communicate with your lapsed members to learn why they left and to see if you can win them back.

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Association Brain Food: 10.21.22

Reid All About it

CEOs and hiring managers use the cover letter as a barometer to gauge a candidate’s ability to effectively communicate. This is an ideal time to showcase your written communication skills to get the job. ” The answer to that question is at the heart of leadership challenges, disengagement, and employee retention.

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Association Brain Food: 2.10.23

Reid All About it

Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Year-round attendee community. Join us for a moderated discussion on defining leadership, vital skills to grow and encourage, and leading alongside others.

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SCD Group: Why Content is Gold for Associations & Nonprofits

SCD Group

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts.

Content 40
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SCD Group

SCD Group

Yet, share of auto insurance market shrunk to 4.1%. Here are some examples: · American Academy on Communications in Healthcare (AACH) wanted to reach chief medical officers at major medical centers. So, the organization explored a LinkedIn marketing strategy. · Columbus, Ohio. based technology research firm.