Associations Now

AUGUST 14, 2019

Many meetings incorrectly focus on logistics when they should be centered on strategy. When you realize that gathering is a form of strategy and is a form of culture change, then you also realize that we often start with the wrong questions, which are the logistical questions. Most of us take the majority of gatherings for granted.

Las Vegas 49

Las Vegas Columbus Ohio Social Media 49

SCD Group

AUGUST 29, 2012

Does print still work for association marketing & communications? So, I read with interest a Columbus (Ohio) Dispatch articl e saying that despite the prevalence of digital media, catalogs remain a huge part of retail business. homes last year, according to the Direct Marketing Association, and 89.6 million

Marketing 40

Marketing Columbus Ohio Tips 40

SCD Group

JULY 11, 2012

4 Ways Content Marketing Builds Associations. Managing Content Marketing , the relatively new book from Joe Pulizzi and Robert Rose offers valuable information for associations and nonprofits interested in connecting with their members and prospects. Every piece of content should support a measurable marketing objective.

Content 40

Content Marketing Columbus Ohio 40

Reid All About it

OCTOBER 21, 2022

AMS experts will be showcasing platforms and sharing their knowledge with the association market. see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register. Host: ASAE. Tue 10/25 from 10 a.m.

Revenue 44

Revenue Email Marketing Education Review 44

MemberClicks

JULY 12, 2022

In other words, a tiered dues model enables chambers to stop limiting member organizations’ choices by forcing a one-size-fits-all strategy. Get an understanding of the cost of membership for your chamber and research what your target market will realistically pay for your offerings. What are other types of membership models?

How To 52

How To Directory Price Columbus 52

SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. In fact, I’ve heard it said that content is the currency of Social Media. Like Gold, Content is Currency.

Content 40

Content Columbus Ohio eBook 40

SCD Group

AUGUST 30, 2012

Yet, share of auto insurance market shrunk to 4.1%. So, if your association wants to create awareness (and action) for the industry/profession, start with your desired outcomes … then, your target audience(s) … then, your 1-3 key messages … finally, the tools (media) to deliver the message to the target audience(s).

San Francisco 40

San Francisco Columbus Ohio Tools 40