MemberClicks

APRIL 28, 2022

And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. For example: do you clearly communicate membership benefits for younger members at crucial points? When it comes to communication, meet them where they are.

Tips 98

Tips millennials Newsletter Recruiting 98

Velvet Chainsaw

OCTOBER 12, 2018

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base.

Conference 85

Conference millennials Social Media Newsletter 85

Higher Logic

MAY 29, 2020

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

YourMembership

MARCH 8, 2013

Recently I observed an annual conference committee meeting of a major association. Graying male baby boomer veterans made up the majority of the committee. Three millennials (two males and one female) also served on the committee. The three millennials asked some very tough and insightful questions.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Camille White-Stern, Communications Manager, Splash. Usability testing. Host: Splash.

Revenue 195

Revenue Video Strategy Industry 195

Association Adviser

JULY 28, 2016

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Some longstanding tactics and communication channels remain part of the future.

millennials 60

millennials Arizona Communications Atlanta 60

Associations Now

APRIL 22, 2016

The ways in which organizations engage and communicate with their supporters matters, says Abila’s Donor Loyalty Study. Associations can also think about how to get people engaged through committees and how to create leadership opportunities, he added. Organizations should choose their communications carefully, the study suggests.

Social Media 40

Social Media Video millennials Newsletter 40