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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Distraction is an occupational hazard for all of us.

Revenue 256
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150
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Association Brain Food: 5.12.23

Reid All About it

Learn how to use analytics to uncover education gaps you didn’t know you had, discover which course topics do better live or online, and know if learners have a positive or negative tone in course reviews. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts.

Chicago 200
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Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list.

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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Email marketing and communication. With most of your interactions confined to the digital space, a management system with highly capable email and communication tools is key.

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Association Brain Food Weekly: 10.12.18

Reid All About it

Learn how to craft a strategy to shape your member’s journeys and determine the tools you need to act on them, from website, to emails, marketing automation, member-get-a-member campaigns, personalization, and more. 1 CAE credit. More info/register. into a digital event. 1 CMP credit. More info/register. Tue 10/16 at 3 p.m.

DC 170
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Association Brain Food Weekly: 1.6.17

Reid All About it

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. . 1 CAE credit.