Committee Georgia Marketing Revenue 
Reid All About it
OCTOBER 20, 2023
The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.
Association Adviser
JUNE 29, 2016
After more than three decades at the helm of various AGC chapters, Michael Dunham, CEO of the Associated General Contractors of Georgia, Inc. Michael Dunham, AGC Georgia. Association Adviser: Mike, tell us a little about AGC Georgia. Michael Dunham: AGC Georgia was founded back in 1928. MD: Not really.
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Reid All About it
JUNE 19, 2020
Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. Most companies use their marketing budgets for sponsorships and partnerships. Pandemic silver linings. 1 CAE credit. Host: ASAE.
Association Adviser
MARCH 16, 2017
After experiencing FSAE for myself, I eagerly volunteered to serve on the marketing committee to help plan and promote the 2017 conference and am happily paying to renew my membership. The Georgia Society of Association Executives refocused its foundation grants program to fund paid internships. The answer?
Association Adviser
JUNE 28, 2017
Preliminary findings were released this week from the 2017 Membership Marketing Benchmarking Report , which will be released later this summer at ASAE’s Annual Meeting & Exposition in Toronto. They fight for renewals, target new members and keep essential dues revenue flowing in so the association can focus on its mission.
Reid All About it
FEBRUARY 23, 2018
The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. The Business Impact of Marketing Automation on Event Registrations. How a Microlearning Program for Your Members can Boost Non-dues Revenue and Member Engagement.
Associations Now
MARCH 27, 2015
On Thursday, the company’s CEO, Mark Benioff, announced that Salesforce would cancel all of its programs in the state of Indiana—a significant move, considering that one of its highest profile acquisitions, the email marketing platform ExactTarget , is based in Indianapolis. We run major marketing events and conferences there.
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