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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

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Use This Professional Bio Generator to Introduce Yourself

MemberClicks

As part of leading MemberClicks, Mark has worked hard to drive a culture of innovation to Small Staff Associations across the country, including participating actively in ASAE and serving on their Small Staff Association Committee. He resides in Atlanta, Georgia with his wife Dorota and their three children.

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Use This Professional Bio Generator to Introduce Yourself

MemberClicks

As part of leading MemberClicks, Mark has worked hard to drive a culture of innovation to Small Staff Associations across the country, including participating actively in ASAE and serving on their Small Staff Association Committee. He resides in Atlanta, Georgia with his wife Dorota and their three children.

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Use This Professional Bio Generator to Introduce Yourself

MemberClicks

As part of leading MemberClicks, Mark has worked hard to drive a culture of innovation to Small Staff Associations across the country, including participating actively in ASAE and serving on their Small Staff Association Committee. He resides in Atlanta, Georgia with his wife Dorota and their three children.

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Association Brain Food Weekly: 6.19.20

Reid All About it

Many organizations have turned to videoconferencing tools like Zoom, GoToMeeting, and Skype to help their leaders come together and stay connected during this crisis. Most companies use their marketing budgets for sponsorships and partnerships. Marketing Your Educational Products: How to Write Effective Web Copy to Reach Audiences.

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Association Leaders Weigh in About Member Challenges, Millennials, Talent Development and Pivoting for the Future

Association Adviser

Also, we’re very inclusive of each generation when we put together our committees, including Next Gen. Sylvia Newell , executive director, Canadian Association of Railway Suppliers (CARS) : We strongly encourage [young members] to participate in the direction of our association and join committees. Mike Dunham, AGC Georgia.