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Association Brain Food: 4.12.24

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SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Sponsorship.

Revenue 257
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Association Brain Food: 10.20.23

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The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 274
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Association Brain Food: 12.1.23

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Member recruitment. To attract young members , you must recruit in ways that make sense to them. She explains what happened to her generation when their social lives moved onto smartphones—depressing but valuable insight for associations. Conference/abstract management. 1 CAE credit. More info/register.

Arlington 268
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Association Brain Food Weekly: 8.20.21

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Recruiting and retaining volunteers is a mighty challenge when members have no time to spare. But what if you could show members a pathway that allows them to develop the skills and experience not only for the task at hand but for the next level of volunteering—or the next step in their career? Member engagement.

Revenue 195
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Association Brain Food Weekly: 12.3.21

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70 content ideas for social media posts. Kat Sullivan, Marketing Solved ). Donna Sanford (moderator), Vice President, Sales & Marketing, Ascend Media. This opportunity is for association professionals to engage in peer-led discussions on topics related to data and analytics. Quick hits. Ryan Johnson, Medium ).

Revenue 195
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Association Brain Food Weekly: 7.23.21

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Their advice covers everything from determining what data to collect to getting members to update their profiles. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement.

Video 195
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Association Brain Food: 4.15.22

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The more of us share our thoughts and experiences with each other, the better each of us will be equipped to make future-proof decisions about evolving our IT ecosystems, products, or services.” DJ Johnson, FASAE, CAE, Chair of the Individual Honors Awards Committee. It will only take 5 to 8 minutes to complete. #1 1 CMP credit.