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Stronger by Association: Communications Audits and Digital Media.

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Communications Audits and Digital Media Presentations Live from AYP Conference. Building Community in the Digial Marketplace - What's a Y to Do? How to Create a Content Marketing Strategy. Communications Audits and Digital Media Presentati. Make your Online Community Active. Ag Media Summit.

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Implementing a Successful Cause Marketing Campaign

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Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. How to Create a Content Marketing Strategy. CONTRIBUTORS.

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Stronger by Association: How to Create a Content Marketing Strategy

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How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. Content Marketing for Associations and Non-Profits. Lastly, make sure to measure your content marketing back to your objective.

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Stronger by Association: Seven Content Mistakes You May Be Making

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During a two day forum, The Drake included presentations to help everyone become active content marketers. If you don’t know the answer, you need to be asking your members in a survey, through social media or an editorial committee. Social media is great for giving and getting feedback. Email This BlogThis!

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Stronger by Association: Make 2012 "The Year of Better Content"

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At the start of the year, Forbes magazine predicted that 2012 would be "the year of content," declaring that content and social media marketing should a part of every brands marketing plan. Content Reading of the Week: Wonder what a Super Bowl ad could buy you in content marketing? Ag Media Summit.

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Stronger by Association: What I'm Reading.

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In preparation for The Drake , Ive been reading anything I can get my hands on that deals with content marketing and management. What is Content Marketing? Weve tried to define content marketing before on this blog - such as here and here. Heres a reminder from Content Marketing Today that hits home. Ag Media Summit.

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Stronger by Association: Make your Online Community Active

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Other tactics include public relations, advertising, direct mail and social media. Create a community. An online presence is important for building community around your brand or service, but be true to your company values and make sure they are represented online. How to Create a Content Marketing Strategy.

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