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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

Her insight into their rebranding research process left us with the strong impression that their new tagline of “moving professionals forward” is much more than a platitude; but a promise to members. Is our name and messaging across all communications consistent and in step with what the organization stands for and delivers to its members?’

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Association Brain Food: 10.7.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Because I’m away next week on a hiking vacation in South Dakota, I’m not publishing Association Brain Food on Friday, October 14. Adult learning principles need more attention in the association community. Jargon-busting.

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Advocacy Do’s and Don’ts

Association Adviser

Angela Kisskeys , marketing and communications manager, Midwest Society of Association Executives (MSAE) , which represents associations in Minnesota, North Dakota and South Dakota, said her organization doesn’t lobby directly unless the issue impacts the overall operations of non-profits. Have fun in the process.