article thumbnail

Harley Davidson Stumbled Upon Community (And it Saved Them)

Higher Logic

Ken Schmidt, the former director of communications for Harley Davidson, came to Super Forum 2016 to explain how Harley Davidson’s success was built on community. It’s because when you buy a Harley, you’re not just buying a motorcycle - you’re buying an experience, an identity and a ticket into their unique community.

article thumbnail

Pandora’s FM Station Riles Up Music-Publishing Groups

Associations Now

After a years-long debate over whether it could purchase a small South Dakota station, the online radio provider won big last week with the FCC—frustrating music publishing groups like ASCAP in the process. Last week, Pandora gained approval to purchase South Dakota terrestrial radio station KXMZ-FM.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

Her insight into their rebranding research process left us with the strong impression that their new tagline of “moving professionals forward” is much more than a platitude; but a promise to members. Is our name and messaging across all communications consistent and in step with what the organization stands for and delivers to its members?’

article thumbnail

Association Brain Food: 10.7.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Because I’m away next week on a hiking vacation in South Dakota, I’m not publishing Association Brain Food on Friday, October 14. Adult learning principles need more attention in the association community. Jargon-busting. CAE credits.

article thumbnail

Advocacy Do’s and Don’ts

Association Adviser

Angela Kisskeys , marketing and communications manager, Midwest Society of Association Executives (MSAE) , which represents associations in Minnesota, North Dakota and South Dakota, said her organization doesn’t lobby directly unless the issue impacts the overall operations of non-profits. Have fun in the process.